What I do
What content is needed, where it should live, and what form it should take.
Organizing and structuring information so it's easy to find and understand.
Content Research & Testing:
Learning what users need to know and how they think. Putting content in front of them to make sure it meets their needs and is easy to understand.
Defining a Content Design Team & Process:
How can content design fit within a UX team and a larger product org? Defining team roles, hiring, and empowering others to practice content design.
UI Writing, Copywriting & Simplification:
Writing copy that's clear, friendly, and engaging.
Voice & Messaging Development:
Crafting how we sound and what we say.
SPEAKING + Media
Content First Design - talk at the 2019 Indeed Content Summit | 2019
Short, Sweet, & Legally Sound - talk at World Information Architecture Day NYC | 2016
A Brain for Simplifying - Interview in IXD@Pratt
Head of UX Content Strategy, Consumer Bank | Capital One
December 2017 – Present
Content Design Manager | Capital One
September 2016 – November 2017
Senior Content Strategist | Critical Mass
March 2016 – September 2016
Content Strategist | American Express Serve
December 2013 – February 2016
UX Strategist & Information Architect | Siegel+Gale
January 2011 – November 2013
Women in Executive Leadership Certificate | Yale School of Management
MA in Professional Writing + UX | Carnegie Mellon University
July 2009 – December 2010
BA in English + Creative Writing | University of Wisconsin-Madison
August 2003 – May 2007